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Payment processors and gateways are essential to Thailand’s digital economy, but operating one is highly regulated. The legal framework is based on the Payment Systems Act B.E. 2560 (2017), supported by a series of Bank of Thailand (BOT) notifications and
Key takeaways for platform operators: Thailand’s competition regulator is moving to formalize conduct standards for large digital platforms, with increased scrutiny of self-preferencing, tying, parity clauses, data use, and discriminatory ranking. The move aligns with global trends led by the
This third part of a three-part series discusses Thailand’s e-commerce law on Telemarketing. … Read More
Under Section 3 of the DMA, direct marketing means directly communicating an offer of a good and service to a customer to obtain the customer’s responsibility to purchase such a good and service. Therefore, SMS/MMS Marketing can certainly be regarded as direct marketing. … Read More
April 2023 Electronic commerce, commonly known as e-commerce, refers to the Internet-based buying and selling of services and products via electronic means. E-Commerce uses Internet technology, mobile business, electronic funds transfers, escrowing services, electronic data interchange, supply chain management, inventory management systems,
The eCommerce market in Southeast Asia is one of the fastest growing and most promising, with its projection to grow to $11 billion in 2025. According to the Electronic Transactions Development Agency, in 2017, the total eCommerce market in Thailand was estimated at $2 billion. … Read More
