PDPA

Enforcing AI-Use Obligations in Professional Services Contracts

What Actually Works Under Thai Law and in Cross-Border Engagements AI Clauses Are No Longer About Permission In sophisticated professional services engagements, particularly legal services, AI-related provisions have evolved quietly yet decisively. They no longer ask whether AI may be … Read More

Australia’s Bunnings Ruling Sounds Alarm for Facial Recognition Use in Thailand

HOW AN AUSTRALIAN DATA PRIVACY CASE SIGNALS STRICT LIMITS ON FACIAL RECOGNITION TECHNOLOGY USE IN THAILAND. A landmark ruling against Australia’s hardware store “Bunnings” for the unlawful use of facial recognition technology (FRT) serves as a wake-up call for Thai … Read More

Artificial Intelligence, Machine Learning, and Big Data in Thailand: Legal and Regulatory Developments 2025

1. Introduction to AI in Thailand Thailand continues to develop as a regional leader in artificial intelligence (AI), machine learning (ML), and big data regulation, balancing innovation with legal protections. In 2025, the legal environment will be shaped by existing … Read More

Personal Data Privacy in an eye shape with words

Personal Data Breach Notifications – Thailand Personal Data Privacy

November 2022 By John Formichella & Naytiwut Jamallsawat The obligation to report a personal data breach in Thailand under the Personal Data Protection Act B.E. 2562 (2019) (“PDPA“) is subject to the risk and impact on the owner of the … Read More